Ever thought of building a campaign for physicians in social media? Ever wondered how they see themselves in this digital environment? Here’s what I found interesting while looking around myself:
Articles generated by digital marketers like the one from Sofware Advice which I found really analytic and thoroughly goes through all of the drivers and barriers a physician might have. Spend some time reading it here Social Media for Doctors: Overrated or Underrated? Real MDs Weigh In and start to understand most physicians’ mindset
Scientific articles like the one from Campbell et al where in my opinion one key word seems to be ruling: UNCERTAINTY about boundaries or strategies for social media use. Physicians are here to serve and ensure patients’ support through their rough journey. How can they optimize their approach using communication platforms they feel hesitant of using? Find the full article here Social media use by physicians: a qualitative study of the new frontier of medicine
In your opinion, what is the biggest barrier physicians have on social media use?
theatheneanreality 