Skip to content

mHealth Insights from Doctors 2.0 & You Paris | mHealth Insight: the …

Billed as “The international event in Healthcare Social Media, Mobile Apps, & Web 2.0” it proved to be a fascinating 2 days in Paris learning from Patients, Healthcare Professionals, Healthcare Insurance/Provider execs, and Research and Marketing…

Source: mhealthinsight.com

Advertisements

The FDA is Cracking Down on Big Pharma Social Media

The FDA sent one company a warning letter for Facebook “likes”

 

The FDA often sends warning letters to companies for violating FDA regulation on how their products are marketed. For instance, if a company is advertising its product as a treatment for an ailment its not approved for, they’re going to hear from the FDA. 

 

So is the case with a recent FDA warning letter to Zarbee’s Naturals, which the FDA scolded for not only claiming to treat conditions like coughs (supplements cannot make these claims, otherwise they would drugs and regulated as such), but for the company’s Facebook “likes” and tweets.

 

Of course, some pharmaceutical companies find the FDA guidance overbearing. “If the FDA is going to require the same type of fine print that you see in a magazine ad to be in a tweet, then the FDA is essentially taking that tool away from patients who may want to hear from companies as well as healthcare professionals,” Jeffrey K. Francer, vice president and senior counsel with Pharmaceutical Research and Manufacturers of America told the publication GEN in an interview. “I assume that the FDA believes that its own tweets are truthful and not misleading. If they believe that, then why couldn’t a company use Twitter in the same way that the FDA is using Twitter?” Francer thinks the guidelines interfere with the First Amendment.

Source: time.com

The FDA is Cracking Down on Big Pharma Social Media

The FDA sent one company a warning letter for Facebook “likes”

 

The FDA often sends warning letters to companies for violating FDA regulation on how their products are marketed. For instance, if a company is advertising its product as a treatment for an ailment its not approved for, they’re going to hear from the FDA. 

 

So is the case with a recent FDA warning letter to Zarbee’s Naturals, which the FDA scolded for not only claiming to treat conditions like coughs (supplements cannot make these claims, otherwise they would drugs and regulated as such), but for the company’s Facebook “likes” and tweets.

 

Of course, some pharmaceutical companies find the FDA guidance overbearing. “If the FDA is going to require the same type of fine print that you see in a magazine ad to be in a tweet, then the FDA is essentially taking that tool away from patients who may want to hear from companies as well as healthcare professionals,” Jeffrey K. Francer, vice president and senior counsel with Pharmaceutical Research and Manufacturers of America told the publication GEN in an interview. “I assume that the FDA believes that its own tweets are truthful and not misleading. If they believe that, then why couldn’t a company use Twitter in the same way that the FDA is using Twitter?” Francer thinks the guidelines interfere with the First Amendment.

Source: time.com

Droplet lens turns a smartphone into a 160X microscope

See on Scoop.itsm in healthcare

 
SOURCE
May 1, 2014

Australian scientists have invented a simple and cheap way of making a high-powered lens that can transform a smart phone into

See on internetmedicine.com

ePharma Summit: Why should physician practices have a digital strategy?

See on Scoop.itsm in healthcare

See on www.epharmasummitblog.com

Online patient platforms vie to one-up “Dr. Google” | mobihealthnews

See on Scoop.itsm in healthcare

See on mobihealthnews.com

Twitter Basics for Healthcare Businesses

See on Scoop.itsm in healthcare

“Web 1.0 was where corporations thought the internet was another dandy platform for telling us what they wanted us to know. Web 2.0 was where we showed the

Dimitra Kontochristou‘s insight:

"Mr. Beckerman’s Twitter guidelines are simple …

(some excerpts)

Be yourself, not phony.Don’t be all about yourself, take an interest in others.Don’t worry about how to get a lot of followers.  Just follow, and pay attention to people you appreciate.Since sharing and conversation are what Twitter is really all about, for me, the “@” is what it’s all about.A Retweet is saying to someone, “I value you and what you have said, and want to share it with all of my Twitter friends”.

See on www.symplur.com