Disease awareness campaigns in the 21st century: bring all involved parties in!

How innovative could this have been back in 2010?

Physicians in social media:What are their drivers?

Medical associations dynamically embraced social media the last few years and a rising number of physicians are engaging with each other in that environment. Decision to go towards this direction was probably based on research and review like the one presented here In general physicians seek information and scientific exchange. Expertise though seems to  be…

How do physicians embrace social media?

Ever thought of building a campaign for physicians in social media? Ever wondered how they  see themselves in this digital environment? Here’s what I found interesting while looking around myself:   Articles generated by digital marketers like the one from Sofware Advice which I found really analytic and thoroughly goes through all of the drivers…