Physicians in social media:What are their drivers?

Medical associations dynamically embraced social media the last few years and a rising number of physicians are engaging with each other in that environment. Decision to go towards this direction was probably based on research and review like the one presented here In general physicians seek information and scientific exchange. Expertise though seems to  be…

How do physicians embrace social media?

Ever thought of building a campaign for physicians in social media? Ever wondered how they  see themselves in this digital environment? Here’s what I found interesting while looking around myself:   Articles generated by digital marketers like the one from Sofware Advice which I found really analytic and thoroughly goes through all of the drivers…

5 reasons that prevent doctors from using mobile apps

See on Scoop.it – sm in healthcare Despite exuberance in the technology community, there is much resistance in the medical community about the adoption of medical apps for prescribing. (…) “Most physicians do utilize mobile apps for reference purposes. Despite exuberance in the technology community, there is much skepticism and resistance in the medical community…

Five Reasons Why Physicians Will Resist Prescribing Medical Apps …

See on Scoop.it – sm in healthcare If one delves a bit more into the facts, the 80% quoted in the Jackson and Coker report is derived from yet another study by Aptilon reported in April, 2011by mobihealthnews stating that 61% of physicians had smart phones, … 1. Lack of reimbursement 2. Bad taste from…