Physicians in social media:What are their drivers?

Medical associations dynamically embraced social media the last few years and a rising number of physicians are engaging with each other in that environment. Decision to go towards this direction was probably based on research and review like the one presented here In general physicians seek information and scientific exchange. Expertise though seems to  be…

How do physicians embrace social media?

Ever thought of building a campaign for physicians in social media? Ever wondered how they  see themselves in this digital environment? Here’s what I found interesting while looking around myself:   Articles generated by digital marketers like the one from Sofware Advice which I found really analytic and thoroughly goes through all of the drivers…

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[Via: Geeky Stuffs] Just stop and think about it

Ten Reasons “Why” you Should do Content Marketing

See on Scoop.it – Lessons in the Digital Age If you want to get serious about marketing for your business or organisation the foundation of any focused effort is creating unique and inspiring content to publish and promote that educates, informs and entertains. Content in fact should do much more than that if you are…

Social Media Is Going Corporate [INFOGRAPHIC]

See on Scoop.it – Lessons in the Digital Age 94 percent of corporate businesses use social media, while 85 percent say that it’s given their business more exposure. The infographic below shows how and why businesses are blogging and going social. Key takeaways: – 94% of businesses use social media – 85% say it’s given…