Pharma is going to have to become a tech company

See on Scoop.it – sm in healthcare If the new about an Apple iWatch turns out to be reality healthcare marketers had better be ready because the healthcare applications are endless for device like this.   Imagine a watch reminding y… See on worldofdtcmarketing.com

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[Via: Geeky Stuffs] Just stop and think about it

How Pharma Companies Use Social Media

See on Scoop.it – sm in healthcare To many businesses and professionals, social media can seem frivolous–a place to upload photos of your dinner and your cat. But in reality, it is a powerful medium that simplifies the connection of people from all different locations. One industry that benefits greatly from this knowledge transfer is…