Disease awareness campaigns: to inform or not to inform? And if so, how?

Anyone who has ever worked as a marketer in the pharma industry and created a product launch plan has surely included a disease awareness campaign. Some of them were lost in the excecution, others in  strict regulations  and others were  really a blast! Looking for best practices in Disease awareness campaings?  By digging a little…

AsthmaMD is a well designed free patient app for use in monitoring asthma

See on Scoop.it – Lessons in the Digital Age AsthmaMD is a well-designed app for asthmatic patients to track their symptoms and peak flow measurements for better control of asthma symptoms. Evidence Based Patient Centric App Review Series Goals of app review: To determine if AsthmaMD can be used by patients to improve control of…